Visual identity, event planning and graphic design for Alibabagroup head office (First day)-Opening event November 2009.
With the painful crash of a Ukrainian plane in Tehran, and the loss of many citizens and passengers who had purchased their flight tickets from this company and street riots in protest of rising prices and repression of members of society, Alibaba Company was opening its headquarters. While the mood and motivation of the employees were very low, and frustration was widespread, it was decided to return the positive and happy spirit to the employees by holding a celebration centred, on the love we have for our homeland. This project was formed with the participation of the human resources and design team. The concept was a reminder of Iranian celebrations to emphasize the integration of all brands of the company to work in a single direction, namely progress. All elements of the celebration had to convey a single message to the audience: “The importance of Iran.”
